Your Path Your Way
Your Path Your Way was the brand repositioning campaign for Kaplan Pathways, who partners with UK, US and Australian universities to expand their international reach by providing ‘pathway courses’ to foreign students.
The aim of the project was to put the authentic voice of students at the centre of all marketing materials. The choice of tagline, imagery and graphics were all integral to making it a success. See bellow for more details.
I individually produced the initial proposal, including the tagline ‘Your Path Your Way’ which was given the go ahead to be rolled out across the whole company.
As the creative lead on the project I designed or directed all the brand elements of the launch (see below for more details) and work with the content, campaigns, social, video and photography teams to ensure visual consistency across all mediums.
• Conceptualisation & Pitching
• Art direction
• Project management
• Design production
The 'lockup' is a flexible visual device that we use to present the Your Path Your Way tagline across print and digital assets. It can act as a framing device to highlight our students in photos, or scale to fit specific dimensions whilst maintaining a consistency of the text layout and sizing.