Drum Nomination

Daniel SharpeWork

This week is I received the very exciting news that the Your Path Your Way rebranding campaign that I’ve been the creative lead on has been nominated as a finalist in the Design category for a Drum Award.

We are the only in-house team to be nominated and are running against agencies doing work for Volkswagen and Tesco, so impressive competition with big budgets. Fingers crossed until April 3rd when we’ll hopefully be on stage collecting a Drum!

Meet You in Kathmandu

Daniel SharpePhotography, Project, Work

At the beginning of last year I was lucky enough to get some time to go travelling for a little while, my route was through Northern India into Nepal where I met my girlfriend in Kathmandu (hence the title) from there she flew home and I went to Thailand, Cambodia, Vietnam and lastly Malaysia.

As a keen photographer, I took my camera with me. Despite every asking “you’re not taking your big camera are you?” by which they meant my DSLR, I have to admit it had never really crossed my mind to take anything but the best possible camera I had access too. Apart from a few moments of self doubt in India I am glad I took it as I was able to practice my art, firstly through the lense but secondly in the travel book I was able to put together.

You can see more of the project here and if you desire you can purchase it here. However if the price point is too high, don’t worry because I wanted to share some of my photography below too.















Transforming Transformed

Daniel SharpeWork

After six months of hard work the Kaplan International College’s (KIC) Transforming Futures prospectus has finally hit the shelves.

In brief KIC works with universities all around the UK to help international students progress into British universities. In essence this brochure is a catalog of all the UK partners and courses they offer, as well as an essential piece of brand building for Kaplan. I intend to do a full write up and take some better photos soon for my portfolio section, but wanted to share it ASAP having only arrived in my eager hands Friday.

Transforming Futures 2016-17

Some of the keys areas we focused on to push it on from last years brochure were creating a stronger photographic style. This involved going on nine photoshoots around the UK as we wanted the improvement to be reflected across the 11 universities’ individual prospectuses too. We also tried to refine some of the successful elements from last year, such as the course finder and more inspirational pages. Lastly we wanted to work in some new design elements to push the brand on further, in this 2016-17 edition we have introduced illustration and new layout devices.

Overall I personally think it’s a great improvement upon last year and it (in the brief time it’s been in other people’s hand) has received hugely positive feedback. I hope you all think the same!

Transforming Futures 2016-17

Transforming Futures 2016-17

Transforming Futures 2016-17

Transforming Futures 2016-17

Transforming Futures 2016-17

Transforming Futures 2016-17

Transforming Futures 2016-17

Transforming Futures 2016-17

A Cross Section of Hometown Icons

Daniel SharpeFlag, Photography, Project

I recently went back home to visit my family so took the opportunity to have a scout around the city centre and scope out what logos and icons I could see actually being used. As I’ve explained in previous posts, a very widely used symbol is the crossed keys of Saint Peter. However, as can be seen by the slider below, there is no consistency in how they’re drawn or the field colour on which they appear.

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Another symbol that kept cropping up was the crossed swords which is the logo of the cathedral. The Cathedral is actually named in honour of Saint Peter, Saint Paul and Saint Andrew and crossed swords are the symbol of Saint Paul (and the Dean Chapter), while Saint Andrew’s is a plain X cross (i.e. the Scottish flag).

[soliloquy id=”716″]

Then of course there is the city’s coat of arms which appeared on much of the street furniture things including a flag. Breaking at least three of the rules of good flag design (keep it simple, use two to three basic colours and use no lettering or seals).

[soliloquy id=”723″]

The reason for choosing Peterborough as the focus for this project is because I know the city well, so I wasn’t expecting any huge surprises. However the large usage of the crossed swords was something I hadn’t been aware of. In terms of symbols on the flag I feel there are a couple of solid options. The next stage is to think about the other things represented on the flag and how it sits amongst of civic flags.

Magical Lights in Dark

Daniel SharpePhotography, Review

Magical Lantern Peacock

This Sunday London was alive, not only to young and old couples celebrating their love for each other on the yearly rose massacre that is Valentine’s Day, but also the sights and sounds of the Far East with the largest Chinese New Year celebrations outside of the People’s Republic.

The main parade which trailed its way through the heart of London from Charing Cross to Shaftesbury Avenue attracted thousands. However I was not nearly brave enough to try to tackle a crowd of that magnitude. So in my own little homage to Chinese New Year (and a joint Valentine’s treat) me and my girlfriend instead tackled the much more manageable crowds visiting Chiswick House after sunset to see the Magical Lantern Festival. Being the romantic that I am, I decided to break out the old camera and I want to some of my favourite photos from the night.

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Now the key question, was it magical? I’d have to say yes it was. Some might say that £16 is a bit steep for a few shaped light boxes. While that’s right in essence, I would say that the level of skill and time that goes into making something like a 60 metre long dragon lantern is worth it. Not only that, but organisers have curated it brilliantly, with the subject of the lanterns flowing seamlessly from one set to another. There were only a couple of instances towards the end when a few random installations clanged a bit with their neighbouring ones. Logistically Chiswick House have to take a lot of credit, the route was very clear with plenty of staff on hand. We took one of the later entries and there were next to no bottlenecks (the biggest was probably at the grilled marshmallow stand halfway round). A high point for me was relatively early on, where from the vantage point of the bridge you could see a great line of lanterns reflecting back up from the gardens still pond. We ended up spending over an hour and a half there and would have definitely stayed longer had it not been for the chill of a Great British February. Chinese New Year or not, that still bites through the thermals.