The Transforming Futures brochure is the flagship publication for Kaplan International Colleges, a company which provide university pathway courses to international students.
To completely redevelop the brochure and create an industry leading publication that markets the exciting opportunity of studying in the UK, the benefits of the individual partner universities and the role Kaplan plays in the students journey getting there. The document had to be visual appealing to potential students from East Asia to West Africa, the Middle East to South America; while containing all the information agents from across the world need to council. Previous versions of this document had been very text heavy, two key aims were to drastically reduce it down to the key information (visualising it whenever possible) and in turn creating a fresh design aesthetic from which all ensuing Kaplan materials would draw from.
As the design lead on this project, I helped in creating the whole look and feel of the document. Working collaboratively with the content team we worked on ways of presenting the key information in clear more engaging ways. I was responsible the document and key page layout, creating colour pallets and designing other graphic devices which appeared throughout with the support of a junior designer and freelancer. I also had to organise and brief photographers on two professional shoots organised at a couple of our partners as well as helping with a series of in-house content generation visits in order to gain testimonials.
Transforming Futures was the lead document in the new suit of publications, which received an overwhelmingly positive reception. The brochure was influential in the visual redevelopment of the digital assets of the company as well and (at least internally) is considered the best publication in market in compassion to competitors. The brochure had enough impact to be noticed in by senior directors of the parent company who were so impressed it has been used as the yardstick for all of Kaplan publications to measure themselves and has since been mimic visually by them.