After six months of hard work the Kaplan International College’s (KIC) Transforming Futures prospectus has finally hit the shelves.
In brief KIC works with universities all around the UK to help international students progress into British universities. In essence this brochure is a catalog of all the UK partners and courses they offer, as well as an essential piece of brand building for Kaplan. I intend to do a full write up and take some better photos soon for my portfolio section, but wanted to share it ASAP having only arrived in my eager hands Friday.
Some of the keys areas we focused on to push it on from last years brochure were creating a stronger photographic style. This involved going on nine photoshoots around the UK as we wanted the improvement to be reflected across the 11 universities’ individual prospectuses too. We also tried to refine some of the successful elements from last year, such as the course finder and more inspirational pages. Lastly we wanted to work in some new design elements to push the brand on further, in this 2016-17 edition we have introduced illustration and new layout devices.
Overall I personally think it’s a great improvement upon last year and it (in the brief time it’s been in other people’s hand) has received hugely positive feedback. I hope you all think the same!